Klout – Why It Matters For Social Media Marketers
What Is Klout? In the dictionary the word “clout” means – pull, strong influence and muscle. Traditionally it was used to describe a political candidate’s influence. Today, the word Klout with a K coined by a San Francisco based company refers to one’s influence on social media. It’s the modern day version of an old school term. What Does...
Enlisting Web Content Contributors Within The Organization
Writing web content is a big job and requires teamwork throughout the organization. Finding content contributors to write great content is a challenge, as most of the people who are deeply intimate with a given product or service don’t have experience with writing content for a website. Likewise, people trianed to write for the web in marketing often aren’t as knowlegeable...
List Of Global Social Networks 2011
Global social networks are abundant but many B2B social media marketers face challenges that create barriers to effectively using them to extend their reach beyond the borders of the country in which the corporate headquarters resides. To be successful at reaching all of the social networks 2011 has to offer around the world and all of the potential leads that can be generated...
Policies To Think About Before Starting An Online Community
If you’re thinking about starting an online community, this short list of policies will help you begin establishing governance for your online community right from the start. The following policies should be put in place before any online community is built. Terms and conditions, privacy policy & community guidelines must be in place when the online...
3 Benefits To Using Microsites
A microsite is a page or group of pages that stand separately from a company’s primary website. The most common use for a microsite is a short lived promotion used to drive traffic and revenue. Examples of microsites include a web form to download a digital asset or a registration page for an upcoming event. Microsites can live on the same server and have the same URL or...
How To Find Keywords For SEO
It’s not easy to find keywords for SEO (search engine optimization) but it is well worth the effort. Driving free organic website traffic will cut down on the costs of pay per click campaigns to pick up the slack if keyword research isn’t done. Many enterprises invest large portions of their budgets on keyword research software, but it’s just not necessary and...
30 Requirements For An Online Community Platform
Below is a list of 30 requirements to be looked at when an enterprise is considering an online community. These are important to create a thriving and active online community. 1. Customizable templates for branding Templates for the community should be easily customized to create a seemless experience between the company’s website and the community. 2. Unlimited...
Scraper Sites Beware, Google is Watching.
Google is preparing another update to combat spam by scraper sites. This is good news for those bloggers that spend hours preparing great content only to be knocked out of search results by spam sites that copy content, contain link farms, stuff keywords or hijack domains to make money. What are scraper sites? A scraper site is nothing but spam. If you have ever clicked on a page...
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Klout – Why It Matters For Social Media Marketers
What Is Klout? In the dictionary the word “clout” means – pull, strong influence and muscle. Traditionally it was used to describe a political candidate’s influence. Today, the word Klout…
Enlisting Web Content Contributors Within The Organization
Writing web content is a big job and requires teamwork throughout the organization. Finding content contributors to write great content is a challenge, as most of the people who are…
List Of Global Social Networks 2011
Global social networks are abundant but many B2B social media marketers face challenges that create barriers to effectively using them to extend their reach beyond the borders of the country…
Policies To Think About Before Starting An Online Community
If you’re thinking about starting an online community, this short list of policies will help you begin establishing governance for your online community right from the start. The following…
3 Benefits To Using Microsites
A microsite is a page or group of pages that stand separately from a company’s primary website. The most common use for a microsite is a short lived promotion used…
How To Find Keywords For SEO
It’s not easy to find keywords for SEO (search engine optimization) but it is well worth the effort. Driving free organic website traffic will cut down on the costs of…
5 Tips to Overcome Ad Blindness
What is ad blindness? Ad blindness happens when visitors begin to ignore ads on a website that they visit regularly. Studies show that nearly 50% of website visitors ignore the…
30 Requirements For An Online Community Platform
Below is a list of 30 requirements to be looked at when an enterprise is considering an online community. These are important to create a thriving and active online…
